James Sinclair shares his remarkable journey from immigration lawyer to full-time puzzle crafter and creator of the Artisanal Sudoku Substack—a haven for lovers of elegant, human-made Sudoku variants.

In this episode, James breaks down his puzzle design philosophy, his preference for handcrafted logic over AI generation, and how he’s turned personal passion into a growing newsletter, a community of solvers, and a published puzzle book. The conversation covers everything from the joys and challenges of variant Sudoku to the deeper question: What makes a puzzle satisfying to solve?

James also shares thoughts on monetization, platform choice, audience building, and why central hubs like Logic Masters Germany play a key role in the global puzzle scene. Plus, he previews Sudoku Con, talks about the fog-based puzzle design he’s experimenting with, and gives rapid-fire takes on puzzle pet peeves, dream collaborations, and favorite solves.

🧩 Games, Platforms & Influences Mentioned

• Variant Sudoku – His main craft
• Artisanal Sudoku – James’s Substack newsletter
• Logic Masters Germany (LMG) – Puzzle publishing hub
• Cracking the Cryptic – Popular YouTube channel mentioned
• Sudoku Con – Community event
• Dynamic Fog puzzles – One of James’s current experiments
• AI-generated puzzles – Discussed critically

🌐 Websites & Platforms Mentioned

• Website: https://artisanalsudoku.substack.com/
  https://substack.com/@artisanalsudoku

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• (00:00 ) - Introduction and Guest Background
  


• (01:13 ) - James Sinclair's Favorite Games
  


• (02:26 ) - Discovering Sudoku
  


• (05:04 ) - Exploring Variant Sudoku
  


• (08:53 ) - Starting Artisanal Sudoku
  


• (18:09 ) - Creating and Publishing Puzzles
  


• (22:12 ) - Choosing Substack and Growing an Audience
  


• (27:24 ) - Creating Puzzles for the Newsletter
  


• (28:14 ) - Logic Master Stot Land: A Puzzle Haven
  


• (29:21 ) - The Need for a Central Puzzle Platform
  


• (31:40 ) - Marketing Strategies for Substack
  


• (33:09 ) - The Journey to Publishing a Sudoku Book
  


• (38:53 ) - AI and Handcrafted Puzzles
  


• (46:11 ) - Sudoku Con and Community Events
  


• (47:35 ) - Rapid Fire Questions and Puzzle Preferences
  


• (50:15 ) - Dynamic Fog Puzzles and Final Thoughts

Check out our brainy games:

Sumplete - https://sumplete.com
Squeezy - https://imsqueezy.com/
Kakuro Conquest - https://kakuroconquest.com
Mathler - https://mathler.com
Crosswordle - https://crosswordle.com
Sudoku Conquest - https://sudokuconquest.com
Hitori Conquest - https://hitoriconquest.com
Wordga - https://wordga.com