One Game, 50 Million Views: How Word Salad Took Off
Description
Samuel Johnston, co-founder of Bleppo and co-creator of Word Salad, joins us to share how a daily word game turned into a viral hit with over 50 million views. We talk about designing for TikTok, teaching new users game mechanics, building games that are fun (not addictive), and what it’s like growing a studio by betting on the right kind of sharing.
Check out Samuel's Resources:
https://bleppo.co.uk/
https://wordsalad.online
https://numbersalad.com/
https://steks.net/
Game Mentions
Morrowind
RimWorld
Diablo II
Day of the Tentacle
Red Alert
NYT Strands
NYT Connections
--
- (00:29 ) - Meet Samuel Johnston: Founder of Bleppo
- (01:14 ) - Samuel's Favorite Games
- (02:07 ) - Nostalgic Gaming Moments
- (04:12 ) - Creating Non-Addictive Games
- (07:48 ) - The Birth of Bleppo
- (10:12 ) - Developing Word Salad
- (11:52 ) - The Art of Cryptic Crosswords
- (14:50 ) - Setting Puzzles: A Creative Process
- (23:34 ) - Reaching the First Thousand Players
- (24:21 ) - Challenges in Marketing and Monetization
- (24:48 ) - Pivoting to a New Strategy
- (25:07 ) - Leveraging Social Media for Growth
- (26:58 ) - Collaborating with Small Content Creators
- (27:31 ) - Unexpected Success Stories
- (36:12 ) - Refining the Onboarding Process
- (45:31 ) - Future Plans and Reflections
--
Check out our brainy games:
Sumplete - https://sumplete.com
Squeezy - https://imsqueezy.com/
Kakuro Conquest - https://kakuroconquest.com
Mathler - https://mathler.com
Crosswordle - https://crosswordle.com
Sudoku Conquest - https://sudokuconquest.com
Hitori Conquest - https://hitoriconquest.com
Wordga - https://wordga.com
United States
