DiscoverHey, Good GameFrom Zero to Hooked in 20 Seconds: The Stopwatch Strategy for Sustainable Indies
From Zero to Hooked in 20 Seconds: The Stopwatch Strategy for Sustainable Indies

From Zero to Hooked in 20 Seconds: The Stopwatch Strategy for Sustainable Indies

Update: 2025-06-24
Share

Description

What does it take to turn a minimalist text-based game into a global phenomenon?

Indie developer and software craftsman Amir Rajan joins us to unpack his unconventional path from enterprise software to the top of the App Store with A Dark Room. In this episode, we explore how Amir built the DragonRuby Game Toolkit, why betting on hyper-niche communities pays off, and how rapid prototyping drives sustainable success in indie dev. From cracking console publishing to navigating the unpredictable App Store ecosystem, Amir shares hard-earned insights into the creative and financial realities of going solo in the game industry.


Whether you’re a seasoned dev or just starting out, this episode offers an honest look at the intersection of craft, code, and commerce.


Check out Amir's Resources:
https://amirrajan.net/
https://x.com/amirrajan
https://github.com/amirrajan
https://www.twitch.tv/amirrajan
https://www.youtube.com/@amirrajan
https://www.linkedin.com/in/amirrajan/
https://www.reddit.com/user/amirrajan/

Games Mentioned:
Illusion of Gaia - Amir's favorite game to play
Slay the Spire
Balder's Gate
mildly interesting RTS
Dark Room
De Noble Circle
Inside Vista
Dragon Ruby Game Toolkit

--

  • (00:00 ) - Introduction to the Podcast and Guest

  • (00:27 ) - Amir Rajan's Background and Achievements

  • (01:48 ) - Favorite Games and Gaming Nostalgia

  • (03:17 ) - Corporate Life and Transition to Game Development

  • (04:57 ) - The Inspiration Behind Dragon Ruby

  • (07:57 ) - Challenges of Mobile App Development

  • (11:01 ) - Creating Dragon Ruby Game Toolkit

  • (16:01 ) - The Success of A Dark Room

  • (20:35 ) - Sustainable Game Development Strategies

  • (22:49 ) - Indie Game Development Strategies

  • (23:38 ) - The Importance of Short Release Cycles

  • (24:38 ) - Cross-Platform Distribution

  • (26:56 ) - Navigating Console Releases

  • (31:16 ) - Monetization Strategies

  • (37:15 ) - Fail Fast and Iterate

  • (39:02 ) - Community and Networking

  • (43:40 ) - Maintaining and Updating Games

  • (44:51 ) - Conclusion and Final Thoughts


--

Check out our brainy games:

Sumplete - https://sumplete.com
Squeezy - https://imsqueezy.com/
Kakuro Conquest - https://kakuroconquest.com
Mathler - https://mathler.com
Crosswordle - https://crosswordle.com
Sudoku Conquest - https://sudokuconquest.com
Hitori Conquest - https://hitoriconquest.com
Wordga - https://wordga.com

Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

From Zero to Hooked in 20 Seconds: The Stopwatch Strategy for Sustainable Indies

From Zero to Hooked in 20 Seconds: The Stopwatch Strategy for Sustainable Indies

Aaron Kardell