Create Your Catchphrases: Make Branding Fun

Update: 2024-05-28

Description

Ever wondered how some brands become household names? It's all in the catchphrase! On the latest episode of Communication Queens, Kimberly Spencer dive into the magic behind creating those memorable taglines that stick with you. Did you know that a well-crafted catchphrase can increase brand recognition by up to 80%? Talk about leaving a mark!

In this episode of the Communication Queens podcast, Kimberly Spencer shares the art of creating memorable catchphrases that make brands pop. She illustrates the power of a catchy slogan with real-life examples from her work. She wraps up hoping this inspires listeners to boldly express their unique stories and voices, echoing the episode's empowering message.

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Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your other favorite podcast listening platform. You can also watch the episode on Youtube.

What You’ll Learn in this Episode:

Importance of creating catchphrases for branding

Insights into the process of creating unique catchphrases

Examples of catchphrases used by the host and her clients

Encouragement for listeners to let their stories and voices be heard

Quotes:

To create your catchphrases, look at the things that make you unique, different, weird, interesting. ~ Kimberly Spencer

The reason why superheroes have catchphrases is it catches you, it hooks you, it makes you memorable and makes you something different. ~ Kimberly Spencer

Catchphrases have a way of allowing you to stand out on podcasts. ~ Kimberly Spencer

Links & Additional Resources:

TEDx Talk by Kimberly Spencer: 00:01:08

Sales is Not a Dirty Word Podcast - Hosted by Alicia Barr: 00:02:11

Chamberlin and Good - Ashley Chamberlin's company: 00:07:24

Dr. Tiffany Smith - Functional aroma therapist psychiatric nurse practitioner: 00:07:24

Five Senses Tastings - A sensory experience company: 00:08:45

Amy Burke - Coined the phrase "founder's secret weapon": 00:10:12

Thesaurus: 00:11:22

Communication Queens Website: 00:13:41

Moments of Note:

Creating Catchphrases (00:00:00 )

Importance of catchphrases for brand visibility and standing out on podcasts.

Uniqueness and Quirks (00:01:08 )

Exploring unique traits and quirks to create personalized catchphrases.

Leveraging Personal and Business Traits (00:02:11 )

Using personal and business traits to create memorable catchphrases for podcast pitches.

Using Language and Metaphors (00:03:21 )

Utilizing language, metaphors, and sensory experiences for impactful catchphrases.

Leveraging Business Values (00:04:18 )

Using company values and unique traits to develop powerful catchphrases.

Playful Approach to Language (00:12:39 )

Encouraging a playful and fun approach to creating catchy catchphrases.

Encouragement for Storytelling (00:13:55 )

Encouraging listeners to let their stories and voices be heard.

Transcript:

For a full episode transcript, it can be found here. https://www.communicationqueens.com/blog/create-your-catchphrases-make-branding-fun

Sharables:

For shareable images, quotes, and other social media posts to add some royal sparkle to your socials (with proper tagging and credit, of course), they can be found here.