Are you ready to dive into a transformative conversation on media consumption and the powerful role of podcasting? In this episode of the Communication Queens podcast, host Kimberly Spencer and guest, podcasting expert, Mark Savant delve into the evolving landscape of media consumption and the transformative power of podcasting for personal branding and business growth. Mark emphasizes the superiority of in-person podcasting and shares insights on leveraging AI to streamline workflows. Kimberly promotes her new book, "Make Every Podcast Want You" and discusses the importance of authenticity and team support in podcasting. The conversation also explores the challenges of engaging audiences, the effectiveness of calls to action, and the critical role of email marketing in maintaining direct communication.

Mark is a Marketing nerd. He's obsessed with automation, and the power of email. He nerds out on helping clients set up email automations that drive leads and sales. Mark has been podcasting over 5 years and has developed a podcast automation sales funnel that converts guests into clients.

What you will learn from this episode...

• Importance of in-person podcasting versus remote formats


• Value of podcasting for business and personal branding


• Challenges in measuring the direct impact of podcasting on sales


• Significance of email marketing and effective lead magnets


• Evolution of media consumption and the role of podcasters as historians


• Need for authenticity and connection in media


• Strategies for sustaining podcast shows and the importance of team support


• Effective calls to action and audience engagement techniques


• Impact of AI on podcasting and content creation efficiency


• Importance of direct engagement with audiences and understanding market needs

Enjoy, sovereigns!

Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your other favorite podcast listening platform. You can also watch the episode on Youtube.

Quotes:

The numbers for podcasting don't necessarily translate always into social media numbers. ~ Kimberly Spencer

Have someone that is putting in that work. Because having a podcast, even if it's just a condensed podcast, even if it's just a project podcast that is just intentionally a ten episode run, it provides depth and insight into what you do. ~ Kimberly Spencer

Podcast listeners will convert into podcast listeners. ~ Kimberly Spencer

Moments of Note:

In-Person Podcasting Importance (00:00:00 )

Mark emphasizes the superior quality and impact of in-person podcasting over remote formats.

Introduction to Communication Queens Podcast (00:00:24 )

Kimberly Spencer introduces the podcast and promotes her book, sharing strategies for effective storytelling.

The Role of Podcasters as Historians (00:02:19 )

Discussion on how podcasters are evolving into historians, documenting significant cultural shifts.

Shifts in Media Consumption (00:02:41 )

Mark highlights the decline of traditional media and the rise of podcasts as primary news sources.

Building Personal Brands through Podcasting (00:05:13 )

Kimberly and Mark discuss the importance of personal branding and the benefits of podcasting for businesses.

The Value of Email Marketing (00:13:16 )

Mark stresses the importance of email marketing as a key tool for business growth and connection.

Effective Calls to Action in Podcasting (00:08:49 )

Strategies for encouraging audience engagement and action after listening to podcasts are explored.

Lead Magnets and Audience Engagement (00:10:12 )

Mark shares insights on effective lead magnets that attract potential clients and drive engagement.

Using AI in Podcasting (00:18:24 )

Discussion on leveraging AI tools, like ChatGPT, to enhance business operations and content creation.

AI Podcast Data Analysis (00:19:47 )

Discussion on using AI to analyze podcast tone and audience demographics.

AI and Humor (00:20:29 )

Comparison of AI's literal understanding to a character from "Guardians of the Galaxy."

Overcoming Writer's Block with AI (00:20:59 )

Using AI to avoid starting from a blank page when writing.

CEO Blog Strategy (00:21:40 )

Automation of blog content creation by engaging CEOs through questionnaires.

AI's Impact on Work Efficiency (00:24:40 )

Mark shares how AI saved him 90% of his time on tasks.

Podcasting and AI Tools (00:25:10 )

Exploration of various AI tools that enhance podcast production quality.

Video Editing Innovations (00:26:41 )

AI tools streamline video editing and improve production quality.

Content Creation and Audience Engagement (00:28:28 )

Concerns about content saturation and the need for quality in podcasting.

In-Person Podcasting Resurgence (00:30:30 )

Discussion on the revival of in-person podcasting post-pandemic.

Quality vs. Convenience in Podcasting (00:31:41 )

The importance of high-quality production in successful podcasts.

Distractions in Entrepreneurship (00:35:19 )

The struggle of entrepreneurs with distractions and maintaining productivity.

Building Relationships Over Social Media (00:37:05 )

Emphasis on personal connections driving business success over social media activity.

Reverse Engineering Ideas (00:39:32 )

Mark discusses the importance of validating business ideas before building them.

Shiny Object Syndrome (00:40:24 )

Kimberly shares her experience with streamlining offers after a failed launch.

Learning from Experience (00:42:37 )

Mark reflects on the lessons learned from podcasting and the importance of authenticity.

Attracting the Right Audience (00:44:40 )

Mark emphasizes the value of being unique to attract a specific audience.

Echo Chamber Concerns (00:46:30 )

The speakers discuss the dangers of algorithms creating echo chambers in society.

Polarizing Perspectives in Marketing (00:48:58 )

Mark explains the necessity of being polarizing to capture attention in marketing.

The Power of Storytelling (00:53:03 )