DiscoverMcKinsey on Consumer and RetailCreating good packaging for packaged goods
Creating good packaging for packaged goods

Creating good packaging for packaged goods

Update: 2022-02-10
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   Listen to the podcast (duration: 24:00 ) >  The e-commerce boom, widespread concerns about sustainability, and the digitization trend are spurring innovation in packaging. Many consumer products will soon be in packages that are stronger, sustainable, and ‘smart.’

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Creating good packaging for packaged goods

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Creating good packaging for packaged goods

Creating good packaging for packaged goods

McKinsey Retail & Consumer Goods