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Welcome to the optYOUmize Podcast where we help entrepreneurs build the business AND life of their dreams. Get tips, tactics, stories, and inspiration from interviews with business and personal development experts and lessons from my own successes and failures so you can make more, work less, and live better. You don't have to go it alone--we're here to support and motivate you, and encourage you to keep going until you reach your goals.

Follow optYOUmize Podcast with Brett Ingram:

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Summary

Brett Ingram interviews Emily Aborn, a seasoned entrepreneur and copywriter. Emily shares her unique journey from health education to entrepreneurship, emphasizing the importance of curiosity in marketing and the need for genuine connections in business. The conversation explores how to create engaging content, understand your audience, and build meaningful relationships that foster growth and success.

Visit her website https://emilyaborn.com to connect with her on social media, listen to her podcast, join her newsletter, and get a ton of FREE resources

Chapters

00:00 Introduction to Emily Aborn's Journey

04:22 The Non-Linear Path of Entrepreneurship

08:21 Curiosity Marketing: Understanding Your Audience

15:57 Applying Curiosity Marketing to Content Creation

22:23 Identifying Ideal Clients

27:38 Engaging Your Audience

28:37 The Power of Vulnerability

31:26 Content Creation Strategies

38:36 Building Connections Through Collaboration

48:09 Final Thoughts on Success

#copywriting #curiositymarketing #contentcreation #personalgrowth #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch

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