Are you ready to revolutionize your brand strategy and captivate the world's most influential consumer? Look no further than CustomHer Experience by Katie Mares. In this groundbreaking book, Katie explores the impact of tailoring your brand experience to the female consumer, connecting and building rapport, and provides a powerful message to businesses and marketers. Through her insightful writing, she highlights the importance of considering the female consumer experience and provides a wealth of practical tips to help you transform your brand and win in today's competitive marketplace. So, join us as we dive into the pages of CustomHer Experience and discover how to put the female customer at the forefront of your brand strategy and achieve tremendous success. This is a journey you don't want to miss!

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Chapters

0:00 Start

1:00 Meet Katie Mares: An Expert in Revolutionizing Customer Experience and Best-Selling Author | Fact Not Feelings Introduction

3:20 Driving Change in the Auto Industry: Katie Mares on Improving the Female Perspective | The Story Behind CustomHer Experience

5:32 Unleashing the Power of the Female Consumer: Why Ignoring Her is Costing You Trillions

15:30 30% More Time: Why Women Dominate Social Media and How You Can Tap into It

18:10 The Cost of Breaking Trust: How Failing to Deliver on Promises Abuses the Customer

21:20 Building Customer Trust: The Importance of Positive Deposits and Avoiding Overdrafts - A Discussion on Winning Over Female Consumers with Good Experiences

28:59 Designing a Customer Journey Map: The Key to Winning Over Female Consumers

34:12 Building Lasting Connections: How Community Building and Customer Experience Can Transform Your Business from Transactional to Interactive

38:41 Customer Experience Evolution: From One Touchpoint to Continuous Improvement

41:52 Rising Above Divisiveness: Supporting Each Other to Succeed in Business and in Life

55:02 Get to Know Katie Mares: Facts Not Feelings Lightning Round

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