Looking to optimize your vendor relationships and ensure long-term success? Tune in to this week's episode of Fact Not Feelings, where we're joined by Micah Birkholz, director of sales for VistaDash and a seasoned professional with over 20 years of experience in building strong partnerships that benefit both parties.

In this episode, we'll be discussing the evolving landscape of vendor accountability and optimization for automotive dealers. You'll learn what questions to ask your vendors/partners to ensure success, how to measure the success of your vendor relationships, and how to avoid common pitfalls when trying to optimize those relationships.

Join us for an engaging and informative discussion on why vendor accountability and optimization are more important than ever in building sustainable business relationships in the automotive industry. We'll also delve into the impact of emerging technologies like artificial intelligence and automation and the strategies that dealerships should adopt to stay ahead of the curve.

Don't miss out on this valuable conversation with Micah Birkholz and the Fact Not Feelings team. Tune in now to gain insights and practical tips for optimizing your vendor relationships and driving long-term success for your dealership.

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Chapters

0:00 Start

3:21 From Spartan Races to Vendor Accountability: Lessons Learned from Running 3 Races in One Weekend

9:48 Maximizing Your SEM Campaigns: Navigating the Consumer Journey and Optimizing for Better Results

13:02 Vendor Accountability vs. Vendor Optimization: Understanding the Key Differences for Your Business25:34 How to Choose the Right Automotive Marketing Partner: Expert Advice for Dealers Who Have Been Burned Before

29:54 Top Pitfalls Companies Face When Optimizing Vendor Relationships & How to Avoid Them | Expert Insights

41:11 Unlocking the Secret to Selling More Cars: The Truth About Auto Trader and Cost Per Lead

45:58 Optimizing Your Auto Trader SEM Strategy: Stop Wasting Money on Paid Search and Boost Your Organic Traffic

48:41 How to Avoid Losing Leads from Third-Party Providers: Tips for Auditing Your CRM and GTM Containers

52:11 Key Metrics for Measuring Success in Vendor Relationships | Tips for Tracking KPIs and Budget Spends | SEO Marketer Insights

57:30 Stoic Wisdom & Hard Work: Micah Shares His Career Journey and Life Philosophy in Lightning Round | Interview

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