Customer Connection: Strategy Bootcamp with Max Thalheimeris at Earnz
Description
Max Thalheimeris is a young entrepreneur building Earnz, which is a platform looking to level the playing field for independent bars and restaurants. This interview was recorded as part of a conversation with Max focused on helping him work on his business marketing and strategy.
Max and I were introduced because I have owned and operated an independent restaurant, and Max is building a platform serving just that audience. Earnz is looking to disrupt the traditional model of connecting customers to restaurants. Companies like Yelp scrape new restaurants and add them to the platform, and then customers can review those businesses. Yelp’s revenue comes from companies paying Yelp for their business profiles to be highlighted.
Instead, Max and the team at Earnz are trying to build customer loyalty within specific regions - likely beginning in the greater Philadelphia metropolitan area - by connecting those customers to specific, independent companies who are able to offer customer loyalty discounts.
The core challenge within any two-sided marketplace - but especially a company like Earnz that is serving small businesses - is building loyalty. We explore Earnz marketing strategy and their path forward through this podcast! If you’re interested in a similar conversation with me for your brand, please contact me at zandermedia.com.
Enjoy!
United States
