Donors Choose CMO Katie Bisbee on Crowdfunding, Transparency, and How to Market Non-Profits
Description
Hello, and welcome to the Marketing Podcast! I’m your host Robin Zander, and each episode, I sit down with marketers, brand directors, and strategists from around the world to talk about the tactics and tools they use to build the best organizations - and stories - in the world.
Katie Bisbee is the Chief Marketing Officer of one of the most innovative non-profits in the world - Donors Choose. DonorsChoose.org was one of the very first organizations to use crowdfunding, before that was even a coined term.
Donors contribute on the website, and then that money then goes to supporting teachers and school children with the tools needed to have the best public school experience possible. Donors Choose has raised over one billion dollars to schools across America!
In this interview, we discuss how Donors Choose has kept ahead and remained one of the most innovative companies in the world!
I hope you enjoy this conversation with Katie Bisbee, the CMO and Executive Vice President of Partnerships at Donors Choose.
United States
