Designing Memorable Experiences with Mitchell Yee of 15Five
Description
Hello, and welcome to the Marketing Podcast!
I am your host Robin Zander, and in each episode of this podcast, I sit down with business leaders at the most progressive companies in the world to understand their unique perspective and the tactics and tools they use to create an impact.
Today, I have a conversation with Mitchell Yee, Senior Marketing Manager at 15Five, an HR technology company that helps improve people’s performance. I was particularly eager to hear Mitchell’s perspective, because for years previously, I had always known him as an event marketer. In very 2020 fashion, live events went on pause, and Mitchell and 15Five had to adjust course.
In this episode, Mitchell and I discuss the approaches he has taken to learn marketing from the ground up, as someone that did not originally start as a marketer, and what he has done to devise approaches to create a lasting impact for himself and for 15Five.
Hope you enjoy this conversation with Mitchell Yee, Senior Marketing Manager at 15Five!