Cutting Through the Noise with Your Buyer | Malvina El-Sayegh
Description
"Educate me on how I should be buying software... provide value in that discovery call.”
It’s the final episode of Season 1 of Sales Unfiltered and this week we’re joined by Malvina El-Sayegh, Director of Revenue Enablement at Oyster. Malvina boasts 10+ years of sales enablement experience and in this episode shares her expertise on becoming a trusted advisor and leading with insight during the sales process.
👋 00:00 Intro
💡03:45 Actionable takeaways for sellers to focus on
👀 08:32 The worst & best sales outreach you’ve experienced
🙌 13:00 Providing insight & leading the conversation ➡️ whilst also being an active listener
🤯 14:37 Asking more thought provoking questions
💥 20:32 How to cut through the noise with your content
🔥 25:58 Becoming a trusted advisor & leading with insight
❤️ 33:50 Learning to bring more of a human side to sales and show off your personality
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