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In this section, we’ll talk about a dozen techniques that you can use to gather customer feedback.

One of the most valuable ways that I’ve found to solicit feedback is to make a list of relevant users and just email them.

You can go about this a couple of different ways:

• You may have analytics that allow you to run reports.





• You may need to ask a developer to help you pull together a database query.

But the idea is to segment out the exact types of users that you want to solicit feedback from. You run a report to get their email addresses and then you send them a short email asking a specific question.

Let’s say you’re working on the stats section of your app. You might run a query, pulling 30 email addresses of active users of that part of your app. And then you just email them, asking them for feedback on a specific part of the stats section.