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Time to clarity is the time it takes to reach confidence that your design will work.

We can think about this across a couple of different scenarios:

1. Scenario one, you never talked to any of your customers.





2. Scenario two. You ask customers for feedback after you launch a feature.





3. Scenario three, you have a beta test group that you test with prior to launch.





4. And then scenario four, where you’re seeking feedback from customers at every stage of the design process.

So, which of these scenarios do you think will get you to clarity the fastest? It’s obviously the last one. Gathering feedback at every stage.

Every new product that you make, every new feature that you ship starts out at clarity zero.

And how do you reduce time to clarity?

Well, that’s what we’re going to talk about throughout the rest of this course.