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It’s helpful if you gather feedback at each stage of the design process:

• You can gather feedback before you even start a project.





• You can gather feedback after you have a few rough concepts.





• After you have wireframes.





• After you have an HTML prototype.





• You can do it prelaunch when you’ve got something coded up, but it’s not shipped yet.





• You can do it post-launch.

The secret is to find ways to layer feedback in at each stage. And if you’re able to do this, then you’ll drastically increase your odds of getting to clarity.