Chapter 11


The Magic of Pricing


“Setting prices is part art and part science with maybe a little management magic thrown in for good measure.”


Chapter 12


Specialty Market Case Study: Artists And Their Prices


“There may be a price so high the customer won’t pay it, but patrons seldom buy a piece of art just because it’s cheap.”


Chapter 13


Two Ways To Compete Without Chopping Prices


“As long as we’re promoting quality and being fair about pricing, I don’t worry too much about our competitors.”