Chapter 14


Specialty Market Case Study: Sportswear, Speedwear, and Other Profitable Threads


“Making a profit in the rag trade isn’t automatic.”


Chapter 15


Marketing in Cyberspace: Not A Buck Rogers Idea


“The website is essentially another complete business location.”


Chapter 16


Blogging And Social Media—Other Online Marketing Options


“If putting your business into cyberspace has seemed like more trouble than it’s worth, maybe now is the time to reconsider your decision.”