DP 191: How to Create a Killer Email List

Update: 2019-01-02

Description

What's the secret to creating a killer email list? Believe it or not: The unsubscribe button. Gregg Banse, Director of Marketing and Business Development at the Lake Champlain Maritime Museum, joins this session to explore why quality is greater than quantity when it comes to your email lists, and why having people unsubscribe can actually lead to better results—and better relationships. He and Beth explore the value of automation, why opens aren't enough, how to understand email conversions, and much more.

Comments

In Channel

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DP 195: Finding Great Sources for Content Inside your Team

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DP 193: Detox your Database for Better Conversion

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DP 190: A New View on Content: Pillar Pages and Topic Clusters

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DP 187: Re-Branding is Really About Change Management

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DP 185: Data Visualization: Finding the Story in the Numbers

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DP 184: Creating a Culture Where Ideas Come to Life

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DP 183: Does Your Marketing Equal A Big Pile of Tactics?

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DP 182: Working from Within to Turn Members into Champions

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DP 181: Making Marketing Work with a Lean Team

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DP 191: How to Create a Killer Email List

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DP 191: How to Create a Killer Email List

Beth Brodovsky

DP 191: How to Create a Killer Email List