DP 192: Digivols: The Next Level for Social Media Ambassadors

DP 192: Digivols: The Next Level for Social Media Ambassadors

Update: 2019-01-16
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Even for an organization as big as the Red Cross, having a team of volunteers with a wide set of skills can make a huge difference — especially today in digital communications and social media. Sara Falconer, director of digital communications at Canadian Red Cross, joins this session to talk about how the organization created a system that allows volunteers to lead the charge in the next wave of social media ambassadors, and how they ensure volunteers feel like they’re making a real difference. She and Beth explore the merits of a shared editorial calendar, encouraging experimentation with a new program, and more.

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DP 192: Digivols: The Next Level for Social Media Ambassadors

DP 192: Digivols: The Next Level for Social Media Ambassadors

Beth Brodovsky