#163 Pat sits down with Dana Lytle, Founder and CEO, and Emily Steele, President, of Madison-based ad agency Planet Propaganda — a shop with a point of view and zero interest in coloring inside the traditional ad agency lines.

 

This agency has done incredible work for: 

 

✅ Duluth Trading Company

 

✅ Jimmy John's Sandwiches 

 

✅ Jersey Mike's Subs

 

✅ Pernod Ricard Smithworks Vodka

 

Highlights from the show: 

• Intro and Background of Planet Propaganda — 0:00:00 to 0:02:00

• Dana on Starting Planet — 0:02:00 to 0:06:00

• Emily's Journey to Planet — 0:06:00 to 0:08:00

• Defining the Agency: Strategy + Creative — 0:08:00 to 0:13:00

• Getting Clients into Strategy Mode — 0:13:00 to 0:17:00

• Inside-Out Brand Building — 0:17:00 to 0:22:00

• Consensus and 'Simplify Amplify' Process — 0:22:00 to 0:27:00

• Jimmy John's 'Freaky Fast' Example — 0:27:00 to 0:31:00

• What Brand Really Means — 0:31:00 to 0:35:00

• Operationalizing Brand — 0:35:00 to 0:39:00

• Client Trust and Long-Term Relationships — 0:39:00 to 0:42:00

• Building Culture in a Hybrid World — 0:42:00 to 0:48:00

• Connecting vs Culture Buzzword — 0:48:00 to 0:51:00

• The State of Agencies in 2025 — 0:51:00 to 0:57:00

• AI and the Creative Industry — 0:57:00 to 1:02:00

• The Future of Agencies and Specialization — 1:02:00 to 1:08:00

• Category Focus: Food and Apparel — 1:08:00 to 1:11:00

• New Business: Relationships First — 1:11:00 to 1:15:00

• Closing Thoughts and How to Reach Out — 1:15:00 to 1:17:00

 

Reach out to Dana and Emily here: https://www.planetpropaganda.com/info

 

Check 'em out on LinkedIn here:https://www.linkedin.com/in/dana-lytle-8269283/

 

Or here: https://www.linkedin.com/in/emily-steele-58ba758/

 

Connect with Pat at: pmcgovern@ascedia.com

 

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This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.