How To Turn Around A Struggling Brand With Brian Bennett
Description
#168 Brian Bennett is the President of Stir Advertising, an agency specializing in the art and science of helping turn around struggling brands.
Bennett has spent a career helping brands. And in this episode, he shares some of his insights and wisdom as a turnaround ninja.
Here's the breakdown of the show:
| Intro | |
| State of Branding Today vs. Past | |
| When Clients Think They Need a Turnaround | |
| Discovery Process & Stakeholder Interviews | |
| When the Problem is the Product, Not the Messaging | |
| Synthesizing Data into Strategy | |
| Case Studies & Big Simple Ideas | |
| Simplicity vs. Overcomplication | |
| Key Branding Ingredients & Marketer Skills | |
| Why Start Stir & Agency Evolution | |
| Media Strategy & AI Insights | |
| 1:09:00 – End | Closing |
Get in touch with Brian here: https://www.linkedin.com/in/brianbennettprofile/ or here: https://www.stirstuff.com/contact-us/
Connect with Pat here: pmcgovern@ascedia.com
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This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.
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