#176: If you're in the business world, especially B2B, you've gotta be on LinkedIn. Hard stop. But being on the platform and getting results are two entirely different things. 

In this episode, Heike (pronounced Hi-kah) Heemann a LinkedIn coach, joins Pat for an in-depth look at how to use LinkedIn. 

You'll learn: 

• What's actually working on LinkedIn right now — and what's just noise. 

• Heike explains why the platform is more search engine than social feed (hint: keywords matter)

• How to show up consistently without burning out 

• Why a bare profile screams "bare effort" 

Additionally, she shares her playbook for building a credible presence: start where you are, post and comment with purpose, and get meaningful recommendations that prove you're worth hiring or doing business with.

We also dig into how to network without being salesy, how to keep your personal brand professional but still human, and how to avoid AI boilerplate that recruiters spot a mile away. 

If you need to level up your LinkedIn game – this episode's for you.

Connect with Heike here: https://www.linkedin.com/in/heikeheemann/

Get in touch with Heike and get a FREE LinkedIn checklist! 

Connect with Pat here: pmcgovern@ascedia.com

Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! 

Thanks, you're the best!

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This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.