Data for the changing traveler buyer journey
Description
We speak data, what is the role of customer and visitor data in traveller marketing. From the perspective of hotels, we look at the role of the CRM in the hotel tech ecosystem, how you use the CRM and why it i important.
In conversation with Tanya Stallard, New business director of UK&I at SHR, we look at how the traveller buyer journey is changing, what data is needed to make a good start. What is the impact of GDPR, particularly around Covid-19 and when to outsource.
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