In this episode, I’m joined by Hailey Yaffa, founder of DateWorthy—a frozen, date-based snack brand redefining what indulgence looks like with real, high-quality ingredients. Hailey moved to NYC post-grad and began her career in finance before pivoting to create something more meaningful. With a lifelong sweet tooth and a personal history of disordered eating, she became passionate about raising her standards—not just in food, but in every aspect of her life.

Dateworthy is a decadent-yet-clean snack made with organic ingredients: dates, almond butter, banana, dark chocolate, shredded coconut, and a touch of sea salt. It’s designed to satisfy your cravings and remind you to choose better—for yourself and your body.

Inside the Episode:

• How Hailey’s personal journey and shift from finance to food inspired the creation of DateWorthy

• The product development process behind building a frozen snack brand

• Advice for first-time founders creating brands rooted in personal transformation

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This podcast episode was made possible by Hummingbirds

Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details!