Dayo: Get Paid to Stay Off Social Media
Description
In this episode of The Business Gay Podcast, host Calan Breckon speaks with Co-founder and CEO of Dayo, Corey Scholibo.
Dayo is the first-ever mental health company that pays people to stay off social media. Corey recently sold his last venture Wile, a plant-powered, naturopathic, wellness brand for peri-menopause and midlife, where he served as Co-Founder, President and CEO. A seasoned entrepreneur, Corey is also the co-founder and former CMO of Repurpose, the leading brand of compostable tableware in retail, and has advised and worked with brands like Tiffany & Co, M.A.C. Cosmetics, Indiegogo, and Caboo. Corey likes to start businesses that help the environment, create visibility and markets for underserved and excluded demographics, and change human behaviour for the better.
---
► Today’s Sponsor is QuickBooks - Bookkeeping Made Simple
Join the email list for news and updates
---
Links mentioned in this episode:
---
Key Takeaways for quick navigation:
- [00:29 ] Corey Scholibo discusses his drive as a serial entrepreneur to address underlying issues in society.
- [02:46 ] Corey co-founded a company called Repurpose to reduce plastic usage, highlighting the importance of addressing environmental issues.
- [04:52 ] A focus on women's health and empowerment led to creating solutions for menopause and its impact on society.
- [05:20 ] Corey's current focus is on the attention economy and the negative impact of social media on mental health, democracy, and the climate.
- [09:56 ] Discussing navigating exits, Corey emphasizes the importance of understanding liabilities and protections during the process.
- [14:06 ] Corey Scholibo introduces "Dayo,” an AI-powered app incentivizing users to limit social media use by earning rewards for staying offline.
- [19:47 ] Social media is designed with powerful tools like infinite scroll to hook users
- [21:54 ] Rewarding good behaviour on social media is more effective than chastising bad behaviour
- [23:41 ] Dayo aims to change social behaviour and address mental health impacts of excessive social media use
- [25:35 ] Dayo will include challenges and incentives for positive social interactions