How To Craft Inclusive Copy
Description
In this episode of The Business Gay Podcast, host Calan Breckon speaks with Renée Yoxon.
Renée is a gender-affirming voice teacher with a passion for voice education, creativity, and vocal curiosity. Since 2010, they have taught thousands of students how to love their voice. Their strength as a teacher is explaining complicated concepts in plain language that anyone can understand, as well as anticipating student problems before they occur. They are the creator of a suite of online courses that provide concise and easy-to-follow trans voice education to trans and nonbinary people all over the world.
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Links mentioned in this episode:
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Key Takeaways for quick navigation:
- [02:21 ] When crafting copy, dig deeper than broad terms like "women" to reach specific target groups.
- [05:12 ] Thoughtful exclusion is acceptable as long as the targeted group is clearly defined, but consider inclusivity if unsure.
- [07:31 ] Change in language reflects growth and learning rather than admitting past mistakes.
- [15:24 ] Cancel culture can hinder personal growth when individuals genuinely strive to learn and improve from mistakes.
- [16:20 ] Slow growth allows businesses to form relationships, adapt to larger audiences, and communicate more thoughtfully to avoid viral controversies.
- [21:41 ] Positive experiences in using platforms like TikTok can lead to successful business ventures and broader reach in sharing knowledge and experiences.
- [23:44 ] Focuses on portraying transition as joyful and positive in content to empower those with similar perspectives
- [24:39 ] Avoid perpetuating stereotypes about being trans and recognize authenticity as situational, continually evolving language and messaging
- [25:06 ] Embrace imperfection in order to learn and improve and try new things
United States
