This is the first of a 2 part series with guest Mr. Dean Thompson. As chair of the Council for the Alberta Association of Opticians, he is responsible for creating a new board of directors overseeing all aspects of creating a not-for-profit organization. The AOA's mission is to Advance the profession of optician-ry in Alberta and across Canada. With more than 40 years in the optical business, Dean is keen to explore the future direction for eye care Professionals. His perspective as a lifetime optician, a contact practitioner, an instructor of optical students, and as one who has a unique perspective from being involved in optical missions abroad, offers invaluable insights.

(02:20 )     Introduction

(06:00 )    The high standard required by opticians today. 

(10:30 )     An optician / nurse parallel needed for public perception. 

(13:20 )     Scope of practice task lateral transference in the profession  

(17:20 )    Balancing the business with customer care. 

(20:30 )   The customer is shopping. Your in the Image Business!

(23:21 )   Opticians being the differentiator for business success.
 
(25:19 )    Selling begins in the absence of knowledge. Knowledge breeds trust.

(26:38 )   Being in business for the long game.

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