📱 HERE is the link to start your content audit.

In this episode, I'm breaking down why the coaches and course creators who blew up during COVID are quietly disappearing and what actually changed in the economy, the platforms, and buyer psychology that's killing businesses built in 2020. I'm walking you through why a follower isn't worth what it used to be, why you have to hit all 8 buying triggers now instead of just 2 or 3, how loss aversion and survival mode spending completely changed the game, and why the people who make it through this filter will absolutely dominate the next era. I'm also giving you the 8 question self audit to see if you're still operating like a Covidpreneur, breaking down who's dying versus who's thriving and why, and showing you exactly what needs to change in your content and business model if you want to survive what's coming next. If you built your business between 2020 and 2022 and it feels harder now than it did then, this episode will give you more clarity than the last year of trying to figure out what's broken.