The Metrics that Actually Matter (and how to track them)
Update: 2025-11-13
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Most people track views, followers, and likes. Vanity metrics. Then wonder why they're not making money. Views aren't the problem. Conversion is. In this episode, I'm breaking down the 5 metrics that actually matter, how to calculate them, what "good" looks like, and the 6 buying triggers that drive conversion at each stage. Content to profile, profile to link, link to application, show rate, and close rate. Plus the exact benchmarks for each, how to identify where your funnel is bleeding money, and how to fix it. The data will tell you where to focus. Without it, you're just guessing.
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