Discover2Bobs—with David C. Baker and Blair EnnsDefending the Castle When the Moats Are Drained
Defending the Castle When the Moats Are Drained

Defending the Castle When the Moats Are Drained

Update: 2025-11-19
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One characteristic of our industry is disappearing moats. After a brief overview of the fourteen moats we've lost from 1965 to today, we'll look at what turf we really have left to defend and what the future will look like if we get this right. It'll be very different, and you'd better get ahead of it.

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Defending the Castle When the Moats Are Drained

Defending the Castle When the Moats Are Drained

David C. Baker and Blair Enns