Defining the right go-to-market strategy for B2B tech companies with Stefan Repin, Fractional CMO and GTM Strategist
Update: 2022-08-31
Description
If you're interested in learning about Go-To-Market strategies for B2B brands, this episode is for you.
In episode #9 I sit down to discuss with Stefan Repin, fractional CMO and GTM Strategist, everything related to GTM and working with a fractional CMO.
Play the episode to learn:
- When it’s the right time to hire a fractional CMO & the value one can bring
- What elements should you take into consideration when you’re building your GTM strategy
- What framework for experimentation can you use
- How to measure marketing’s impact on revenue
- How to think about hiring your first marketing people
You can connect with Stefan on LinkedIn where he talks about brand, content, B2B marketing, and demand generation: https://www.linkedin.com/in/stefan-repin-b2boperations/
The resources mentioned in this episode:
- The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You by Rob Fitzpatrick
- Move: The 4-question Go-to-Market Framework by Sangram Vajre
- Paul Graham’s article Default Dead or Default Alive
- Wynter.io & SenseCheck.com for message testing
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