Episode#4 with Steffen Hedebrandt, Dreamdata
Update: 2022-05-13
Description
In the 4th episode, I talk to Steffen Hedebrandt, co-founder and CMO of Dreamdata, about bringing client value with a data-driven mindset.
Listen to the episode to learn:
- How long is the actual customer journey in B2B?
- What misconceptions do B2B marketers have around data and attribution?
- How do you “marry” what you can measure with things that are hard to track, to get a better understanding of what’s working in your marketing?
And a lot more, from sales and marketing alignment to how Dreamdata is growing and creating value for its audience.
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