Episode #5 with Alexandra Mogin, TenForce
Update: 2022-05-27
Description
How do grow long-term and bring value to your clients when dealing with a complex sales cycle?
This is the main theme of episode #5. I dive deep together with Alexandra Mogin, Marketing Manager at TenForce, a Belgium-based enterprise software company in the EHSQ space.
Here is what you’ll learn:
- Which channels & tactics bring the best ROI for TenForce
- How ABM helps TenForce align sales and marketing
- How to gain customer insights when dealing with big accounts and complex sales cycles
- How TenForce measures marketing’s impact on revenue
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