If you've been fed a bunch of lies about course creation that go something like this - 'Oh! It's easy! Spin up a group coaching program, charge $5k a person, and then just show up once a week from the Bahamas and drink mojitos!' - and you're wondering why it's not exactly going that way for YOU...

Well.

With love in our hearts, we say this: if your clients/students/learners aren't achieving the outcomes you've promised them, you're probably not caring enough about their experience with your curriculum. 

Quick overview of what we cover:

• Your audience is definitely paying attention to more of what you're doing (and not doing) than you think
• Humans are natural thrift seekers - you'll lose their respect if don't address incongruities between what you offer + what you deliver
• Why "I'm looking for X amount of people this month" is total BS and everyone knows it
• Why you'll never go wrong operating from this motto - deliver on outcomes promised, not to the FEW but to the MANY
• When your people aren't succeeding, is it better to tweak your curriculum or your promise?
• Why the lack of curriculum mapping is one of the fundamental flaws of the course creation industry
• Why your offer is never going to sell (no matter how sexy your marketing is) if you can't get your promise of value right
• What people are really paying you for as an expert may not always be what they want to hear + do 
• Anticipating needs and obstacles in your curriculum is one of the best ways to nurture your learner's respect (and why taking action on their feedback allows you to keep it close to heart)
• The quickest way to figure out why your course/curriculum isn't working that costs you ZERO dollars

CHECK OUT STEVE + ADRIANE'S PROJECT: 

• Click here to get on the waitlist for our program launch
• Follow us: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

• Click here for Episode 45, How Bro Marketers Have Destroyed Digital Learning 
• Click here for Episode 55, Marketing With Integrity in a Post-Bropocalypse World 
• Click here for Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel with Steve Corney Part 1
• Click here for Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel Part 2 
• Click here for Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
• Click here for Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales 
• Click here for Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and Consent

RESOURCES: 

• Click here to join Adriane’s Scalable Foundations Membership
• Click here to get on the waitlist for Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency
• Book a call with Soulpreneur to grow your business

CONNECT W/ STEVE: 

• Instagram: @steve_corney
• LinkedIn: @thisisstevecorney