In this episode of the Insights Achieved Podcast, we explore the concepts of segmentation and clustering, breaking down why they are essential tools for marketers. Inspired by insights from our G2M blog, we discuss how these techniques help businesses identify patterns in customer behavior, uncover hidden opportunities, and optimize marketing strategies. Whether you’re new to clustering or looking for practical applications, this episode provides a clear, actionable understanding of how to make data-driven decisions. This podcast episode was generated using AI combined with original ideas and content from the G2M Insights blog.