In this episode of the Insights Achieved Podcast, we explore the world of propensity scoring and its transformative potential for marketers. Drawing from insights in our G2M blog, we explain how propensity models predict customer behavior, enabling smarter decision-making and targeted marketing strategies. Learn how to use these models to identify high-value prospects, optimize campaigns, and drive business growth. Whether you’re an experienced marketer or new to data-driven approaches, this episode will help you harness the power of propensity scoring. This podcast episode was generated using AI combined with original ideas and content from the G2M Insights blog.