In this episode of the Insights Achieved Podcast, we take a deep dive into marketing mix modeling (MMM) and its resurgence as a powerful tool for data-driven marketers. Drawing on insights from our G2M blog, we discuss how MMM helps businesses allocate budgets, measure ROI, and make informed decisions across diverse media channels. Learn how modern MMM techniques adapt to today’s complex marketing landscape, offering a clear path to optimize performance, improve efficiency, and drive sustainable growth. Whether you’re revisiting MMM or discovering it for the first time, this episode offers actionable insights for maximizing marketing impact effectively. This […]