Designing Profitable Creative Business Without Burnout, with Jessica Abel
Description
In this episode, Charlotte Ellis Maldari welcomes Jessica Abel, founder of Autonomous Creative, to discuss how mid-career creatives can reshape their client work into sustainable, profitable businesses that align with real life. Jessica shares her journey from graphic novelist and professor to business coach, highlighting the challenges creatives face in balancing client work, marketing, and personal fulfilment.
Key topics include:
- The pitfalls of underpricing and overdelivering, and how to set realistic, sustainable rates using Jessica’s “ground truth calculator”
- The importance of aligning business models with personal capacity and financial goals
- Why many creatives burn out by following mass-market marketing advice that doesn’t fit their business
- Mindset shifts needed to move from scarcity and self-doubt to confidence and clarity
- The value of tracking time and outcomes to make informed business decisions
- How to build a business that supports both creative work and a fulfilling life
Jessica (jccabel on LinkedIn) also introduces her new training, “Stop Working Nights and Weekends,” designed to help creatives reclaim their time and profitability.
🎯 This email is part of Kaffeen’s Reignite Reset series.
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