How Creative Agencies Can Thrive Without Playing by the Old Rules with Young Hero’s Roberto Max Salas
Description
In this episode, Charlotte Ellis Maldari sits down with Roberto Max Salas, co-founder of Young Hero, to explore how creative agencies can stay nimble, relevant, and impactful in a rapidly evolving industry.
Roberto shares Young Hero’s origin story, the shift from influencer marketing to a creator-led, storytelling-driven model, and the adoption of the “showrunner” approach for long-term brand narratives. The conversation covers the importance of collaboration without ego, adapting to in-house brand teams, and the value of networks over traditional marketing.
Roberto also discusses the agency’s commitment to purpose-driven work, the power of personal storytelling, and practical tips for smaller agencies navigating change. Key topics include: the difference between creators and influencers, the showrunner model, adapting to industry shifts, building business through networks, and the importance of staying playful and curious.
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