Detailing: Art or Commodity? The Debate That Could Change Your Business
Description
Buckle up - in this episode of The Off the Clock Show, Shawn Gervais and Marshall Hill throw gasoline on one of the most heated debates in the detailing industry: is detailing an art… or just another commodity?
We don’t tiptoe around it. If detailing is art, you’d better sell yourself like Picasso. If it’s a commodity, you’d better move like Starbucks — fast, predictable, everywhere. Which side are you on?
But that’s just the start. We dive into the real grind of building a client base - not the fluffy “run an ad and pray” nonsense, but the sweat equity, guerrilla-style marketing moves, and relentless consistency it actually takes to grow. Think pounding the pavement, out-hustling competitors, and finding ways to make your brand impossible to ignore.
Shawn and Marshall pull lessons from sports, business, and even street-level tactics to show why experience matters, why customer psychology isn’t what you think it is, and why most detailers are still stuck in no-man’s land — not charging like artists, and not scaling like commodity kings.
This isn’t a polite industry chat. It’s a challenge: stop pretending and start deciding. Are you going to treat detailing like a masterpiece… or sell it like gas at the pump?
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