Standing Out in a Sea of Sameness: Lessons from SEMA and Beyond
Description
In this episode of The Off the Clock Show, Shawn Gervais and Marshall Hill unpack their observations from the SEMA show — the good, the recycled, and the genuinely innovative. They dive deep into what today’s auto industry trends reveal about marketing, authenticity, and competition.
From finding your edge in a crowded market to crafting irresistible offers for Black Friday and the holidays, the duo breaks down actionable strategies that can help any business cut through the noise. They discuss why short, honest content beats overpolished hype, how to speak your customer’s language, and why taking imperfect action often wins over endless planning.
If you’re ready to level up your marketing game before the year ends, this episode’s for you.
💥 Marketing. Mindset. Mayhem. All off the clock.
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