In this episode, Shawn Gervais and Marshall Hill talk about what actually sharpens your marketing blade — and spoiler alert, it’s not another agency, funnel, or plug-and-play system. It’s relationships. Real ones. Built the slow way. The uncomfortable way. The way most people avoid because it doesn’t scale nicely in a pitch deck.

The guys break down why businesses that rely entirely on outsourced marketing eventually lose their edge, and why doing your own marketing — even imperfectly — forces you to understand your customers, your gaps, and your strengths way faster than hiding behind automation ever will. Marketing isn’t about being clever; it’s about being connected.

From travel stories and food tangents to CRM insights, sales follow-ups, seasonal cash flow, and creative hustle, the episode weaves together one core truth: relationships compound. Every conversation, follow-up, DM, and handshake sharpens the sword. Ignore them, and your marketing turns into a blunt object that just makes noise instead of impact.

They also dig into when agencies do make sense, when they absolutely don’t, and how technology and AI should support creativity — not replace it. This episode is a reminder that the most dangerous businesses aren’t the loudest… they’re the ones quietly building trust, momentum, and leverage while everyone else is chasing hacks.

If your marketing feels dull, frustrating, or disconnected — it’s not broken.

You just haven’t sharpened the blade.

💥 Marketing. Mindset. Mayhem. All off the clock.

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