In this episode of The Business of Biomechanics, I got to talk with strength and conditioning specialist and business owner Matt Guffey.  Matt is the founder of Victory High Performance, a thriving niche personal training and performance center in San Jose, California, that caters to Brazilian jiu-jitsu athletes.
 
In this episode, Matt walks us through his journey from being an ice hockey athlete, then a AAA hockey coach to how he started and grew his training business.  Matt describes the key strategies he used to get his first clients and how he's developed raving fans and a massive community presence. 
 
He also talks through key decisions he made in his business journey, including moving locations, hiring his first employees, and developing strategic partners.  Matt also talks about how he leverages technology to precisely track training loads, intensity, and programs for his athletes.
 
Since opening his training facility, his business has quadrupled in size in large part to his dedication to learning the game of business, investing in people, and leading with integrity.  Matt is a stellar example of blending your passion and purpose while developing a community and building a value-centered business.
 
Here's how you can reach out to Matt: 

https://victoryhighperformance.com 

email: admin@victoryhighperformance.com 

Instagram: victoryhighperformance