Hi guys, this time it's in English, but last week I was in Ibiza and I had the chance to sit down with Diego Calvo, the co-founder of Concept Hotel Group. If you ever stayed in one of their hotels, you know they don't just build hotels actually, they build like massive worlds. Each property has its own story, its own soundtrack, its own attitude. They've created a real scene in Ibiza, not just for guests, but for the island itself. We talked about the early days, building a brand with guts, how you keep the soul alive as you grow, and why hospitality should never be boring. Here's my conversation with Diego. You're listening to Lobby Talks.

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