Digital marketing is the growth strategy every small business owner knows they need to implement – even though they often have no idea how to make it happen. Search engine optimization, pay per click advertising, and social media marketing are just a few of the powerful strategies national brands use to reach their target clients with an excellent return on investment. But when small businesses try to implement those strategies on a local level, it can get overwhelming quickly. Plus, if you don’t know the ins and outs of this ever-changing world, then you could spend your time and hard-earned money on a strategy that doesn’t produce the right leads – or any leads at all. That’s why Amanda Benson-Tilch, host of The Ask Amanda Show, recently sat down with Santa Clarita’s savviest digital marketing consultant, Alison Lindemann of WSI Internet Consulting in Valencia, to discuss effective online strategies for local small business owners. If you’ve ever wondered which digital marketing strategy is best for you, don’t miss this episode!