Disrupting HR with Employment Hero’s Matthew Poulier
Update: 2025-04-03
Description
The world of HR is being reimagined — and at the heart of it is bold branding, smart tech, and a whole lot of disruption.
In this episode, we’re joined by Matthew Poulier, Head of Brand and Content at Employment Hero, to dive into how they’re flipping the script on traditional employment management. From launching an in-house agency to unveiling a new brand campaign (mascot included), Matthew lifts the lid on what it takes to build marketing momentum in a fast-moving space.
Plug in for a chat packed with fresh thinking on brand, creativity, and the colour purple.
The CMO Show is produced by ImpactInstitute, in partnership with Adobe.
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