Putting your people first with TSB Bank’s Emma Springham
Description
71% of customers are after personalisation, and 79% are frustrated when it’s missing. How can we, as marketers, continue to meet these emotive needs yet still welcome digitisation with open arms?
On this episode of The CMO Show, we’re joined by Emma Springham, Chief Marketing Officer at TSB Bank. Emma is on a journey to balance the human side of marketing with the evolving and changing nature of banking.
Join us as we sit down with Emma to learn about her approach to automation – recorded live at Adobe’s Executive Forum in Sydney.
You might also like:
-
Adapting to the age of Chief Multipurpose Officers with Nine, Adore Beauty, and LEGO
-
Adobe Digital Report 2024: Trends shaping our digital experience
The CMO Show is produced by ImpactInstitute, in partnership with Adobe. Visit our websites to learn more about what we do.
United States
