Dissecting Publishers' Data with Mike O’Sullivan
Update: 2025-02-25
Description
On this episode of The Community Exchange Podcast, we welcome Mike O'Sullivan, Co-Founder and CEO at Sincera. In our discussion MSG and Mike cover:
- Mike O’Sullivan’s journey from Microsoft to founding Sincera
- The evolution of programmatic advertising and ad tech
- Challenges in reporting, transparency, and data management
- Google’s antitrust cases and its impact on the ad tech ecosystem
- Unlocking hidden revenue and optimizing publisher monetization
- The role of first-party data in ad sales and strategy
- Gaining control over the publisher tech stack and supply chain
- The future of publishing: mixed media and investing in editorial talent
And more.
New episodes of The Community Exchange Podcast are released each week.
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