If you’ve ever felt like your content is scattered, inconsistent, or just not connecting the way you want it to, this episode will help you see things differently. 

In episode 185 of The Powerful Content Podcast, Mel Daniels invites you to shift your content mindset away from the old-school, transactional “sales funnel” and instead embrace a more human-first approach. One that feels good and actually works. 

She explores the client journey: a simple but powerful pathway that helps you guide your audience from first discovering you to becoming loyal clients and advocates. When you understand what your ideal client is thinking, feeling, and doing at each stage (Connect, Subscribe, Nurture, Convert, and Onboard), you can create content that truly resonates. 

Inside this episode, Mel helps you: 

• Reimagine how your content builds trust and connection 

• Map out your client journey so your content has purpose and flow 

• Reflect on where your content may not be serving your people the way you want it to 

• And feel inspired to show up with content that feels more meaningful, not just more “strategic” 

You’ll walk away with clarity, direction, and a new sense of calm knowing that your content can be simple, effective, and aligned with you. 

Episode Breakdown 

00:00 Introduction: Is Your Content All Over the Place? 

01:02 Welcome to The Powerful Content Podcast 

02:20 Ditching transactional content marketing 

02:53 The problem with sales funnels 

04:26 Introducing the client journey 

06:04 The five stages of the client journey 

11:17 Mapping out your client journey 

15:12 Reflecting on your content strategy 

15:55 Conclusion and next steps 

17:13 How to work with me 

Links mentioned in this podcast 

• The Content Effect 


• Unboring Ideal Client Avatar Workbook 


• Book - The Power of Content 

If you enjoyed listening to this episode, then you’ll also love: 

• Episode 175 – A week of easy content ideas 


• Episode 171 – The secret to long term engagement 

Loved the episode? Leave a review! 

Ready to work with me? 

• Buy my book The Power of Content 

• Join my membership The Content Effect 

• Work with me 1:1 with The Content Accelerator 

• Join my free Facebook Group The Content Project 

For more conversations on powerful content, connect with me here: 

Instagram | Facebook | LinkedIn | Website 

I use and recommend Podbean and Descript to edit my podcast.  

There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.